Eid 26 – Customer Experience

Usually, I take care of online sales and oversee the shops. But this year, the country’s economy wasn’t very strong, so I decided to manage the shop directly during the Ramadan period. That’s why I had the opportunity to observe customer behavior in person.

These are my observations:

• If I keep fixed prices like regular times, customers don’t buy.
• If the price is 900, they’re not satisfied.
  If it’s 1400 and we discount it to 1200, they’ll still negotiate and try to bring it down to 1000.
• New customers say, “Brother, let’s get to know each other—give me a better price.”
• Old customers say, “Brother, we’re regulars—you have to give us a lower price.”
• Style is the top priority, fitting is secondary, and quality comes fourth.
• Bootcut-style jeans were the top preference among young males. I initially thought it was a women’s style.
• “I don’t even have the fare to go home —reduce 50 taka.” I reduce it.
  Then they end up buying another item anyway 😅
• Some customers don’t bargain at all. That makes me feel guilty, so I give them a discount.

Besides that, at the GEC branch we sold products worth 1 million taka. The other two branches performed similarly. Online sales were around 1.5 million. As always, the Ramadan period was the busiest time. I only managed to sleep 5–6 hours per day. From morning to evening, I handled online sales, and from evening to midnight (around 3 AM), I managed shop sales.

In the end, we had good sales, customers were happy, and we gained new customers because of it. That’s what matters most.